Wednesday, April 2, 2014

6 Simple Steps to Mobile-Friendly Email

Why Mobile Emails Matter

While our mobile website is becoming a larger and larger portion of our traffic, we still see more users on our desktop website. So when we pulled data around our emails (and we love data), we were surprised to learn that most of the emails we send are actually opened on mobile devices.

Just as our mobile site is designed and built to be a great experience on the phone, our emails needed the same special thought and treatment. It sucks to open an email on your phone with tiny text, or images that stretch off the page, or links that are too tiny to click on a touchscreen.


We set out to ensure our emails, whether opened on a desktop client or a mobile phone, were as delightful as the rest of our site. Along the way, we found many guides and blog posts on the Internet, but nothing that laid out the whole process. We also ran into several pitfalls during development that we had to work around, so we've gathered them here in hopes of saving you the pain of having to discover them yourself!